“Sometimes this happens - a global company is not sensitive to another culture, another political commentary,” said Liebmann, chief executive of WSL Strategic Retail. Retail strategist Wendy Liebmann said it is imperative that companies, especially in the retail industry, are conscious about how their products are perceived by consumers. New York Times columnist Charles Blow asked H&M, “have you lost your damned minds?!?!?!” “I’m deeply offended and will not be working with hm anymore … “ “Woke up this morning shocked and embarrassed by this photo,” music artist Abel Makkonen Tesfaye, better known as The Weeknd, wrote. Josiah Johnson, one of the creators of Comedy Central’s “Legends of Chamberlain Heights,” called out H&M on Twitter, which was abuzz with criticism from celebrities, journalists and social justice advocates. You won’t see me anywhere near your shops these days,” one poster offered. It’s a projection of your neocolonial thinking. “So the black kid gets to wear the H&M sweater with “Coolest monkey in the jungle” and the white kid with “Survival expert”. People took to Twitter on Monday, noting that other sweatshirts from the same line, including one reading, “Survival expert,” were modeled by white children. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.” “It is obvious that our routines have not been followed properly. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. “We are deeply sorry that the picture was taken, and we also regret the actual print. We, who work at H&M, can only agree,” H&M said Monday in a statement to The Washington Post. “We understand that many people are upset about the image. The image, which was recently advertised on the Swedish clothing retail company’s website in Britain, ignited an uproar on social media, with critics saying it was tone deaf and filled with racist undertones. H&M has apologized for an online advertisement that featured a young black boy modeling a sweatshirt reading “Coolest monkey in the jungle.”
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